Search Engine Optimization


  1.  Execute tests, collect and analyze data.
  2.  Optimize copy and landing pages for search engine marketing description.
  3.  Perform ongoing keyword discovery, expansion and optimization for various projects.
  4.  Research and implement search engine optimization recommendations for various webpages.
  5.  Research and analyze competitor links.
  6.  Develop and implement link building schemes and strategy.
  7.  Work with the development team to ensure SEO best practices are properly implemented or not.
  8.  Work with editorial and marketing teams to drive SEO in content creation and writing.
  9.  Suggests changes to website content, linking and other factors to improve SEO positions for target keywords.


  1.  Creation of various mobile compliant websites.
  2.  Ability to improve and troubleshoot skills in a job.


  1.  Must have required degree in the related field.
  2.  Must have SEO experience.
  3.  Good understanding of performance marketing, conversion, and online customer gaining.
  4.  Good experience with website analytics tools e.g., Google Analytics.
  5.  Experience with bid management tools.
  6.  Experience with multivariate experiments
  7.  Working knowledge of HTML, CSS, and JavaScript development.
  8.  Knowledge of search engine algorithms.
  9.  In touch with the latest trends and best practices in SEO.
  10.  Experience with Analytics and Webmaster Tools.
  11.  Experience with Keyword Tool.

Required skills –

  •  A practical understanding of HTML and CSS.
  •  The ability to work with SEO elements in related skills.
  •  The ability to organize an effective local and long search strategy.
  •  Understanding of mobile policy and how it relates to SEO.
  •  A solid understanding of how blogging, social media, and related strategies and schemas go hand-in-hand with SEO
  •  Experience in building inbound organic search traffic.

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